Today's Parent's longstanding Kidsummer program brings kids, moms and sponsors together

Parents looking for distractions and fun for their kids are being offered both by Today's Parent magazine's Kidsummer program, which is running daily events in the greater Toronto area through the end of August and for the second summer is offering similar programs in Edmonton (July 23 to 28), Calgary (Aug 4 to 8) and Vancouver (Aug 10 to 13). Kidsummer started 24 years ago.

Today’s Parent Kidsummer offers a special deal at attractions and venues and, with our partners, brings fun-filled games and activities moms and kids will love. This program is an opportunity for our partners to integrate their message with Today’s Parent and to speak directly to moms.

“The program allows our partners to align with Today’s Parent,” says Kerry Mitchell, vce president and publisher. “We create customized programs for each partner to present mom with products, information and activites to make summer fun. This is a unique program that brings our magazine alive within the community and provides us, and our partners, the opportunity to interact with our audience one-on-one.”

Among the sponsors are Tetra Pak and Sony.