LouLou magazine offers readers memberships in online fashion shopping site

Rogers Publishings's LouLou, the shopping magazine and its online site louloumagazine.com  have struck a deal whereby their readers can become members of the online shopping site Beyond the Rack, gaining access to exclusive, online private sales of designer fashions. The partnership is said to be the first of its kind in Canada, though following the lead of some American publishing brands.

Beyond the Rack is a shopping club that offers designer apparel, accessories beauty, housewares and home decor items at up to 70% off retail prices; the products are sold in as many as eight branded, first-come-first-served events a day.The privately held company has more than 1.5 million North American members.

"Private sales are a natural complement to LOULOU's digital service," says Claude Galipeau, SVP & GM, Digital Media, for Rogers Media [in a press release]. "Private sales are about convenience, and the excitement of acquiring high-end designer brand apparel merchandise at real deals. We are excited to bring the Beyond the Rack shopping experience to our online audiences."