Friday, August 06, 2010

Quote, unquote: Bonusing subs with tablet access

“The key to it all is to get our subscribers – not just for our TV networks but our magazines - to be able to enjoy their products over all broadband devices as soon as possible, because they already subscribe."
-- Time Warner CEO Jeff Bewkes, speaking to analysts during a conference call [reported by the Wall Street Journal]. It apparently means that the company wants to make tablet-computer subscriptions a bonus, free to print subscribers to such magazines as Time, People and Sports Illustrated.

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