ZoomerMedia strikes online sales and marketing alliance with similar U.S. firm

The publisher of Zoomer magazine has entered into a symbiotic marketing agreement with a comparable U.S.company to handle sales of online properties and cross-border business.
According to a story in Marketing, ZoomerMedia has struck a deal with Navigate Boomer Media that may substantially benefit ZoomerMedia's eight online properties, including 50Plus.com; apparently the combined traffic to the sites is 2 million page views a month and David Cravit, the vice-president of ZoomerMedia says that about 10% of that traffic comes from the U.S.

Based in Santa Monica, Calif., Navigate Boomer Media represents more than 120 baby boomer-focused internet properties that deliver 112 million unique visitors and 1.4 million page impressions per month in the U.S. Its properties include BoomersAbroad.com, VibrantNation.com and BestBoomerTowns.com.

"The objective is to increase our scope of business in the United States," said Cravit. "We feel we're the dominant portal for this age group in Canada… and we think there's a lot of American advertisers who might want to reach Canadian consumers."

 The sales deal is said the be the precursor to a potential content-sharing agreement between the two companies. 

ZoomerMedia Limited is a publicly traded company controlled by Moses Znaimer and which owns a portfolio of media, including Zoomer magazine, radio and television properties, trade and consumer shows and a marketing agency.