Tuesday, November 16, 2010

Reader's Digest Canada amalgamates print and online advertising sales teams

A major restucturing and amalgamation of print and online advertising sales teams is in the works at Reader's Digest Canada.

According to a release from the company, Nancy Bradshaw, previously associate publisher for Reader’s Digest and Sélection, is being promoted to the position of group director, sales and marketing solutions.
"In her new role, Nancy will be responsible for media sales of all brands in all platforms, for the marketing solutions group and for research and database," the release said.
Michelle Kellner, previously associate publisher, Best Health and Our Canada, has been promoted to the position of director, integrated marketing solutions, "responsible for managing the marketing services and ideation teams in developing creative and winning solutions for clients".

The restructuring and promotions are apparently a reflection of RD's concentration on multi-brand, multi-platform sales.

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