Canadian Poker Player to increase distribution with online version of magazine

HeadsUp Entertainment International Inc. publishers of Canadian Poker Player Magazine, owners of the Canadian Poker Tour (CPT) and the Canadian Poker Player Television Network, announced today that they have launched an online version of the magazine.

"Management believes that this additional offering will increase the number of readers of the magazine by over 800% thereby substantially increasing its value to sponsors and advertisers and exposing its marketing of CPT proprietary events and promotions to more players in Canada and internationally." [said a company release.] "Magazine revenues are expected to more than triple over the first 2 quarters of 2011 based on this expansion of the distribution model."

Canadian Poker Player Magazine is currently the exclusive magazine in 9 of the major poker rooms and casinos in Canada and the company says that number is anticipated to increase substantially through 2011.