Monday, February 07, 2011

Rogers titles show strongly in single copy sales in latest ABC circulation data

Latest Audit Bureau of Circulations (ABC) six-month data ended December 31, 2010 shows that several magazines have enjoyed double-digit growth in total paid and verified average per issue circulation.
Big gainers among consumer magazines:
  • Montreal Centre-Ville, up 98.3% to 3,888 (also 38,544 controlled)
  • Moi & Cie, up 44.2% to 60,073 (also 1,767 controlled)
  • Hamilton Magazine, up 39% to 24,459 (also 12,045 controlled)
  • What's Up -- Canada's Family Magazine, up 17.8% to 45,523 (also 45,790 controlled)
  • Money Sense, up 11.5% to 112,870
  • Hello! Canada, up 11.1% to 125,494
  • Canadian Business, up 8.7% to 87,580
  • Canadian House & Home, up 8.3% to 244,345
  • Canadian Art, up 5.7% to 19,311
 Big decliners in total paid and verified circulation among consumer magazines:
  • Fashion, down 18.8% to 101,581 (also 42,817 controlled)
  • Reader's Digest (Eng), down 17.8% to 627,197 (also 21,568 controlled)
  • Selection Reader's Digest (Fr), down 17.3% to 176,710 (also 7,343 controlled)
  • Canadian Gardening, down 15.7% to 116,143
  • Best Health, down 8.7% to 100,575 (also 12,306 controlled)
  • L'actualite, down 8.2% to 155,237 (also 838 controlled)
  • Elle Quebec (Fr), down 7.9% to 78,436
  • Chatelaine (Fr), down 7.9% to 175,211 (also 1,340 controlled)
  • Canada's History, down 7.2% to 38,699
  • Maclean's, down 7.4% to 336,059
  • Les affaires, down 7.1% to 72,904 (also 2,308 controlled)
  • Good Times, down 7.1% to 123,635 (also 12,461 controlled)
  • Canadian Geographic, down 6.4% to 188,693 (also 5,448 controlled)
  • Flare, down 5.7% to 124,649 (also 11,806 controlled)
In single copy sales (included in the total paid and verified figures), the big gainers were:
  • Canadian Business, up 155.5% to 21,765 average per issue
  • LouLou, up 108.4% to 42,438
  • Money Sense, up 104.3% to 25,533
  • Maclean's, up 77% to 20,460
  • Fleurs Plantes Jardins, up 48.8% to 2,229
  • Chatelaine (Eng),  up 45% to 75,058
  • Elle Canada, up 43% to 22,127
  • Canadian Art, up 28.4% to 4,332
  • Canadian House & Home, up 26.3% to 78,857
The biggest decliners in single copy per-issue sales were:
  • Canada's History, down 38% to 2,278
  • Flare, down 28.7% to 15,143
  • Today's Parent, down 21.3% to 5,420
  • Vita, down 21.1% to 7,729
  • Hockey News, down 17.3% to 16,320
  • Style at Home, down 15.8% to 43,109
  • Elle Quebec, down 12.7% to 17,694
  • Coup de pouce, down 11.5% to 40,868
  • Canadian Geographic, down 10.7% to 16,229

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