Applied Arts magazine offers group benefits plan to subscribers

Talk about added value. Applied Arts magazine has announced a group benefit plan for its subscribers.Starting May 1 its current and new subscribers (many of whom are freelancers, self-employed or small business owners) may purchase insurance at three levels of coverage.

“As part of our 25th anniversary celebrations, which started last year with our bold redesign, we were looking to do something special for our subscribers, whose loyalty and commitment to Applied Arts has helped ensure our ongoing success,” says publisher Rosetta Heckhausen [in a posting on the magazine's website]. “We know, from research, that our audience is made up of mostly freelancers, or self-employed individuals. Further research revealed that many did not have access to affordable group benefits. We contacted insurance companies about the concept of offering a group plan to our subscribers. Through Simon Maxwell of CompleteBenefits.ca, ASSOCIUM Benefits and Green Shield Canada, a plan was created specifically for Applied Arts subscribers. Now, not only do our subscribers get the benefit of our great industry coverage, they can actually get benefits!”

As members of the group plan, subscribers will also get access to group buying of such business expenses as phone services and office supplies.