Friday, May 27, 2011

Reader's Digest comes out on top in brand
status and strength

Reader's Digest magazine has announced that it achieved the highest score of any magazine brand measured in Canada's largest independent brand equity survey. The BrandAsset Valuator® is a proprietary study conducted by Young & Rubicam Canada Ltd. and among the magazines included, RD came out with the highest score in terms of brand strength and brand status.  [The graphic above has been adapted, with permission.] The 2010 results are based upon a survey of 6,694 respondents nationwide in English and French, looking at 661 individual brands based on 72 different brand metrics. An equivalent is conducted in the U.S. with 16,000 respondents and the BAV is also conducted in 49 other countries.

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