Wednesday, June 22, 2011

Quote, unquote: For trade magazines, not so easy shucking print

"I don't know any publishers who are talking seriously now about a wholesale move to web only, but a lot of that is due to scale. If you own 200 titles and one goes web only well you still have the printing and distribution costs of 199 other titles."
--Douglas McCabe of Enders Analysis, quoted in a story in the Guardian about the future of trade magazines. The article uses as examples a number of high profile switchovers from print to online, but also gives examples of where the "comfort of print" still has a lot of staying power.

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