Sunday, June 05, 2011

Speculation starts about Canadianized editions of Hearst magazines

It was probably inevitable that the recent takeover by Hearst Corporation of 49% of the joint venture with Transcontinental Media producing Elle Canada and Elle Quebec would provoke speculation about similar arrangements with other big Hearst titles. And so it has with an item on the Huffington Post by Marc Weisblott though it contains little that would indicate we'll see Canadian editions of Cosmopolitan, Esquire or Car & Driver anytime soon. In fact American "spill" into the Canadian market has been demonstrated to be in long-term decline, according to Magazines Canada.

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