Tuesday, August 16, 2011

HighwaySTAR magazine publishes final issue, merges with Today's Trucking

Newcom's HighwayStar magazine celebrating the truck-driving life, has published its last issue. According to a story in Masthead, the b2b magazine founded in 1999 never quite recovered from the recession. Its circulation will be rolled into that of its sister magazine Today's Trucking, with perhaps some additional editorial aimed at owner/operators. 
The controlled circulation of HighwaySTAR was 36,500; merged with Today's Trucking, the reach will be 65,000 and the merged magazine will be made available in highway restaurants, parts counters, heavy-duty repair shops and trailer dealerships, in addition to its existing mailed circulation.

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