Wednesday, September 21, 2011

News Group manager Mary Cosgrove chosen newsstand marketer of the year

Mary Cosgrove, National Account Manager of The News Group, has been named newsstand marketer of the year and will be recognized at the Canadian Newsstand Awards being held on Monday.
Cosgrove and friend
"Among her many accomplishments, Cosgrove has helped her client Shoppers Drug Mart become the number one magazine retailer in Canada," says the announcement by Masthead, which runs the awards. The award is sponsored by the Audit Bureau of Circulations.
The 2011 Canadian Newsstand Awards will be presented at the Spoke Club, 600 King Street West, Toronto at 5 p.m. Reception fee is $10 at the door (free to CMC members attending afternoon seminars presented by the Circulation Management Association of Canada (CMC).)
Winning magazines in each category receive $3,000 in credits towards programs at newsstands owned by LS Travel Retail (formerly HDS). Winners are selected based 50% on single copy sales results and 50% based on qualtitative factors. The 36 finalists are available online.
The CMC seminars begin at 2:45 at the same place: Martin McEwen of LMPI will talk about "Newsstand Globalization & Beyond"; and Earl Sazant of Promag Display will present "Point of Purchase 101". CMC members $49; non-members $69.



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