Scottish publisher says it's time for a drink magazine called Hot Rum Cow

My latest magazine crush is for a new Scottish newsstand magazine hilariously called Hot Rum Cow, published in Edinburgh by White Light Media, which has heretofore been mostly a contract publisher. 

“There are lots of magazines about food, and some of them are very good,” said publisher Fraser Allen [quoted in a story in Press Gazette.]. "There are fewer magazines about drinks, and none of them are like Hot Rum Cow.

“We believe this is a niche that is crying out for a cleverly written, beautifully designed magazine and we're having a great time bringing it to life.”

The 100-page quarterly will be distributed on UK newsstands starting in the new year and subscriptions will be available online.

You can see a 16-page sample issue here. If the whole magazine is like this, it should be a hoot. Hope it makes the transAtlantic crossing.