Magazine list prices remain relatively flat year over year

The pricing of lists of names from business and consumer magazines remain relatively flat, according to information released by list marketing firm Worldata. Its Fall 2011 results were reported by Audience Development magazine. While magazine lists stayed steady or declined slightly, b-to-c pricing of e-mail lists fell some 26% from fall 2010. 

• Controlled circulation b2b magazine remained flat, dropping only $1 to $139/M
• Paid circ b2b magazines dropped $2 to $128/M
• Consumer magazine lists dropped $2 to $94/M