Transcon's The Hockey News strikes content-sharing deal with Yahoo! Canada Sports

A content-sharing deal has been struck between The Hockey News (Transcontinental Media) and Yahoo!, Canada's largest sports site. The result, according to a release, will be cross-posting of The Hockey News content on Yahoo! Canada Sports and Yahoo!'s hockey coverage in the magazine.

"We are very excited for this partnership," explained Caroline Andrews, group publisher of The Hockey News. "Marrying these two brands ― Yahoo!, the number one sports site in Canada,2 and an iconic brand like The Hockey News — ultimately results in a win-win situation for our readers by allowing us to deliver the most comprehensive hockey coverage in North America."

The Hockey News will be carrying material from a leading Yahoo! Canada Sports hockey blogger. Greg Wyshynski (creator and editor of "Puck Daddy") as well as Same McCaig (NHL editor for Yahoo! Sports) and Yahoo! writers Nicholas Cotsonika, Sunaya Sapurji and Neate Sager.