Magazines which have been paying close attention to their Facebook presence are backing the right horse according to comScore data, reported by Business Insider. It shows that, in the U.S. market at least, 95% of the time spent on social networking is done on Facebook. Web publisher Ben Elowitz of Wetpaint, who provided the data, says:
"There’s now no question that 'social' means 'Facebook.'" And if you want to be in front of consumers, you have to figure out a way to be in their Facebook news feed."
Labels: social media