Thursday, December 01, 2011

Penny Hicks promoted from ad director to publisher of Maclean's

Penny Hicks, the advertising director of Maclean's and l'actualite, has been named its publisher. A memo to staff from Lorraine Hoefler, senior group advertising director at Rogers Media, says:
Penny will be responsible for leading and championing Maclean’s both internally at Rogers Media and externally to various audiences and advertisers. She will manage a team of functional experts, including advertising sales and consumer marketing and will liaise with other centralized leaders in order to drive the various facets of the Maclean’s business. She will also work closely with Mark Stevenson, Editor of Maclean’s, on an editorial strategy that will ensure the continued engagement of our readers—so that we can continue to build on our circulation successes. For more than 10 years Penny has been employing strategic thinking to various roles in the media business with increasing responsibility and success. Most recently in her role as Advertising Director at Maclean’s, Penny has proven herself a passionate promoter of our magazines and the readers and audiences they serve. She’s smart and creative in the way she matches-up the strengths of our brands with the needs of our clients.
Hicks was previously manager, sponsorship and business development at Rogers Communications, having joined it from being a client manager at ZAQ Interactive Solutions and as an account executive at



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