Thursday, January 19, 2012

Reuters digital tries out a print magazine

Reuters considers getting into the magazine business after its success with a one-off for next week's World Economic Forum in Davos. They produced 11,000 copies of a hurry-up, 64-page test issue -- 5,000 for Davos, 6,000 for clients and others, according to a story on Poynter.org.
“I would be very surprised if there wasn’t a print product in our future,” said Jim Impoco, executive editor of Thomson Reuters Digital. “We’re having pretty extensive conversations about it right now....We feel there is an opening for a magazine along these lines, a sophisticated, well-designed magazine that doesn’t dumb down” its financial, business and foreign policy coverage, he said.
He hastened to add that, because Reuters is principally in the digital, electronic news business, they can afford the luxury of doing a print magazine. 

1 Comments:

Anonymous Anonymous said...

This is not the first time Reuters had created a branded print magazine program. Redwood in the UK partnered with Reuters some 10 years ago : http://www.campaignlive.co.uk/news/50557/

9:13 pm  

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