The premier issue of Huffington., the new weekly tablet magazine from Huffington Post, has been released. And, somehow, between when it was first suggested and today, it has morphed from a free weekly drawn from the HuffPo's daily content into a paid magazine with original content.
"We thought long and hard about it, and in our view, we felt that this is a highly stylized, curated experience," said Huffington Post executive editor Tim O'Brien, who gave several reporters a preview on Tuesday afternoon. "We feel it's a premium product and it deserves to carry a price with it in order to access all the value we're giving people."
The magazine will be free for the first month and then will cost $0.99 an issue, $1.99 a month or $19.99 a year. HuffPo struck a deal with Apple in April to sell the publication on Apple's iNewsstand.
According to a story in Capital, a New York website, the magazine has a full-time, in-house staff of two dozen, including designers who've worked at Bloomberg Businessweek, Fortune and Men's Health, and editors who previously worked for Huffington Post.O'Brien described the publication -- which offers a typical front-middle-back magazine structure and has a feature well with longer form articles -- it as "a nice, long meal that you can sit with and digest over the course of the weekend." The publication will be coming out Fridays, but with a Sunday dateline.