Tuesday, August 21, 2012

Masthead magazine revenue ranking released

Masthead magazine has once again published its very valuable tally of the top 50 magazines in Canada by revenue.
The top 10 titles by total revenue for 2011 (boldfaced have increased since 2010) are:
  • Chatelaine ($48,378,727) down 1.54% from 2010
  • Canadian Living ($47,859,143) -0.51%
  • Maclean's ($40,096,008) -1.54%
  • Reader's Digest ($30,815,003) -16.32%
  • Canadian House & Home ($24,773,564) -9.24%
  • Hello! Canada ($22,233,646) -4.97%
  • Flare ($20,916,059) +19.57%
  • Elle Canada ($19,254,651) +13.22%
  • Coup de Pouce ($18,742,139) -2.22%
  • Fashion ($17,033,640) 6.92%
The top 6 hold the same positions they had in last year's tally but notably, they all slid in revenue.
The figures are calculated based largely on page data provided by Nielsen Leading National Advertisers and circulation data from the Audit Bureau of Circulations or the CCAB division of BPA Worldwide. The revenue figures are weighted to try to account for discounts. While revenue from inserts is included, revenue from special interest publications, government grants and ancillary marketing are not included. 
The complete Top 50 list can be downloaded in pdf form. 

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