Magazines Canada Buy 2 Get 1 Free promotion offers 190 titles in 2012
Over 100 of the titles are available in both print and digital editions, most of which are PDF replicas through Magazine Canada's Zinio partnership.
The campaign, which is valid until February 28, 2013 and is available in both English and French, will be promoted through the distribution of half a million printed brochures via mail and alongside magazine distribution (arriving in homes late October) as well as by print ads, search engine marketing, email promotions, social networking sites and online promotions. The campaign is reachable on Facebook: facebook.com/Buy2Get1Free and on Twitter: twitter.com/CdnMagsB2G1FREEThe idea was first launched in 2003 and in 2007 sold about 10,000 subs. In 2009 it sold 14,600 and in 2011, even in the teeth of the recession, sold more than 13,000.
Labels: Magazines Canada, promotions, subscriptions
posted by D. B. Scott at
10:31 am
2 Comments:
Awesome. So if I buy subs to Chatelaine ($14.95/12), Canadian Living ($27.98/12) and More ($20/8), I get Chatelaine for free, meaning I pay $47.98 for 32 magazines, or $1.50 each. So magazines are only worth $1.50 now?
In fact, some magazines -- even without the Buy 2, Get 1 Free promotion -- sell for as little as $1 a copy. It is part of the weirdness of this business that we have spent generations convincing people that a typical newsstand copy is $5 and a subscription copy is $1.50 or less. This despite the fact that the actual costs of producing the magazines are often $10 or $15. Which means we are in thrall to the advertisers who subsidize the end users.
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