Thursday, December 13, 2012

Prowling the trail of brown bears as
circulation builders

Circulation consultant Scott Bullock of Circ3 Smart Circulation Solutions has published a post on his Covers Sell blog about the ineffable (circulation) draw of brown bears as cover subjects in both Canadian Geographic and British Columbia magazines. (The blog is carried by Masthead.) Put a bear on the cover and you set single copy sales records, apparently, or at least have a higher sell-through.

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