Redesigned Coup de pouce magazine a hit with single and sub buyers

The redesign of TC Media's Coup de pouce magazine has been a hit with readers, measured by the record-breaking sale of single copies of the November 2012 issue. There were 79,259 sales (augmenting its 173,945 subscriptions -- up 23,000). The coupdepouce.com website had over 3.1 million page views in October.  

“These successes are the result of the outstanding work done by the Coup de pouce team, and particularly the one of its Editor-in-chief by interim and content development director, Sylvie Poirier, who guided the project with great skill from the very beginning,” said Lise Paul-Hus, Publisher and Vice President, Consumer Solutions, Montreal for TC Media. “We are very proud to see that we were able to change while remaining close to our female and male readers. It is a great mark of their loyalty and trust in us.