Magazines Canada direct sub marketing campaign does second mail drop

Magazines Canada has sent out 142,000 subscription brochures, the second part of the half a million copies being distributed for the 2012 Buy 2, Get 1 Free direct marketing campaign,
which winds up at the end of February. The brochures were included in More magazine’s December/January issue, the Moi & cie December issue and Clin d’oeil January issue.The Walrus ran a smaller gatefold creative in their December/January issue. 

The mail drops complements other promotion, including print ads, search engine marketing, email promotions, social networking sites and online promotions. The campaign is reachable on Facebook: facebook.com/Buy2Get1Free and on Twitter: twitter.com/CdnMagsB2G1FREE.

There are about 190 Canadian magazine titles participating in the 2012 campaign, with over 100 available in both print and digital editions, most of which are PDF replicas through Magazine Canada's Zinio partnership. 

The annual marketing campaign was first launched in 2003 and in 2007 sold about 10,000 subs. In 2009 it sold 14,600 and in 2011, even in the teeth of the recession, sold more than 13,000.