Crew, a new online magazine for gay males, to launch with big bank support

An online magazine aimed at gay men is being launched November 26, with the sponsorship of RBC Royal Bank. Crew says it intends to go beyond sex and politics. The publisher is Peter Coish who is president at Cloud Advertising Agents and publisher of DailyXY.com, a web-only publication aimed at men.

"We aim to be the guide to a sophisticated urban male lifestyle. Discovery and web curation is a big part of the brand – we surface stuff that is new, cool, stylish, useful, or just plain entertaining," it says on its website.

The new site says it has created an advertising environment that is friendly to mainstream advertisers and offers standard leaderboards and various other IAB-sanctioned advertising formats. It appears that sponsored content, ranging from 50 to 500 words, will form a significant part of the site. Crew's site will be augmented by a daily e-letter.