Monday, February 11, 2013

Quote, unquote: On the checkout line
attention deficit

One of the reasons given for the precipitous fall in newsstand sales is the "mobile blinder", the name given to the habit people now have of using their mobile phone while waiting to pay in the supermarket, where once they would have browsed magazines or picked up some chewing gum.  
"We do find a number of people, if stalled for a minute, will steal a look at their email or news feed," David Carey, president of Hearst Magazines, told the FT. "Everyone that has products at checkouts has to battle for consumer attention," he added.
-- Linking the drop in US newsstand sales to mobile phone use, the so-called "mobile blinders" effect. [from the site of research firm, WARC]

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Blogger Kat Tancock said...

Competing in a busier space just means magazines have to prove their value rather than just taking advantage of impulse buys. Frankly, if bored shoppers are the only reason a magazine can keep going, it probably isn't that good a magazine. Instead of trying to protect the old, dead business model, let's work on creating great magazines that people really want to read.

2:26 pm  

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