Friday, June 21, 2013

Magazines Canada white paper reports on the future direction of B2B publishing

A new white paper about the future of business media has been published by Magazines Canada. Plotting a Course across Canada's Business Media Landscape was commissioned as the result of and it took its direction from a gathering in February of 20 of Canada's leading business magazine publishers. 

I am one of the authors of the paper, along with John Milne, the president of Breakwell & Company who is best known for having led the business and professional publishing portfolio at Rogers Publishing.

Among other things, the paper details the replacement of cyclical and seasonal fluctuations in advertising revenues, replaced by a deepening understanding of how to serve discrete types of audience members and to build new revenue streams around their needs. 

The white paper is a free resource from Magazines Canada and may be downloaded here:

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