Chatelaine magazine launches weekly radio program

Chatelaine magazine, which has already plunged into TV, now will have its own two-hour weekly radio program, starting this Sunday. It is one of the many benefits of being part of a multi-media, multi-platform company like Rogers Communications that its flagship publication can team up with Rogers's network of radio stations to kick off a two-hour radio program starting this Sunday.

The Chatelaine Radio show will air every Sunday on 98.1 CHFI at 7 p.m. ET, Lite 95.9 at 8 a.m. MT, and on CHYM 96.7 and Country 106.7 at 6 p.m. ET, according to a story in Broadcaster magazine. (Rogers owns 55 radio stations across Canada, in 29 markets.)

“One year ago, we expanded to television with the Chatelaine Edition on City’s Cityline. The success of that endeavour gives us confidence that our audience and advertisers will also embrace the Chatelaine experience on radio,” said Chatelaine Publisher Tara Tucker. “Chatelaine is committed to helping our audience ‘make the everyday extraordinary’ no matter their favoured platform, and speaking with them through our Rogers radio stations gives us another opportunity to reach our audiences and deliver our content.”

The program will have two hours of music and lifestyle content and will feature the magazine's team of experts including health editor Laurie Jennings, food editor Claire Tansey, assistant fashion editor Tyler French, and other guest contributors such as Chatelaine editor-in-chief Jane Francisco.

“Chatelaine’s fresh, respected and trusted lifestyle content is a perfect fit for these radio stations,” said Julie Adam, vice president, programming, Rogers Radio. “We look forward to connecting with our audiences in a new way by bringing the pages of Chatelaine to life each week during the show.”