U.S. magazine exec Carlos Lamadrid named to head TC Media consumer magazine brands; Pierre Marcoux to handle B2B

Lamadrid

[This post has been updated] TC Media has appointed a U.S. magazine executive, Carlos Lamadrid, as senior vice-president, consumer solutions. It means that he will be in charge of the entire TC stable of magazine brands, including such titles as Canadian Living, Coup de pouce, ELLE Canada, ELLE Québec, Style at Home, Décormag, Western Living and The Hockey News.

Lamadrid was until recently executive vice president at Penske Media, a leading digital media company that provided original web content for sites such as Deadline, OnCars, HollywoodLife and Variety.  He was previously senior vice president and chief brand officer of the Woman's Day Brand Group at Hachette Filipacchi Media, responsible for advertising, business development and editorial aspects of the 21 million-reader magazine, its special interest publications and its multiple platforms, including television. Previously, he was with Conde Nast as vice president and publisher of JANE from 2005 to 2007, and publisher of Men's Journal from 2003 to 2005. 

[Update] Connected with this appointment is the announcement today that Pierre Marcoux, who had been responsible on an interim basis for the consumer solutions group (though he had headed it since 2009), will now be devoting himself to being senior vice-president, business information solutions and education, a role he took on a few months ago. It means he will oversee development and execution of growth strategies for b2b media and information services as well as educational resources and book publishing. 

The brand portfolio under Pierre Marcoux’s responsibility includes Les Affaires, with its strategic Grandes conférences series and events division, A+, Premium, Investment Executive, Finance et Investissement, their companion websites, as well as the Aquizition.biz service site. Assets of the Constructo group are also under his leadership. In addition, Mr. Marcoux heads the education publishing and book publishing operations, which include Chenelière Éducation, Les Éditions Transcontinental, Les Éditions Caractère and Groupe Modulo. 

Finally, in this new role, Mr. Marcoux will continue to map out a clear path for the tablet strategy, for all of TC Media’s brands and content.