St. Joseph's FASHION launches online
shopping platform
Fashionmagazine.com, published by St. Joseph Media, has launched an online shopping platform called FASHION Shopping. It features 1,500 items including clothing and accessories selected by the editors of the website from its retailing partners. It's available on desktops and smartphones.
“From a business perspective, FASHION Shopping makes so much sense,” says Angie McKaig, director, digital lifestyle brands, St. Joseph Media. “Our mandate is to bring the world of international fashion home to our style-conscious readers and that’s exactly what we’re doing by partnering with both Canadian and global retailers, showcasing their e-commerce offerings. The revenue-sharing model is a win-win for everyone involved.”
Labels: e-tailing, line extensions, online
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