Wednesday, September 18, 2013

VÉRO launched by TC Media as a newsstand-only French language magazine

[This post has been updated] The first issue of a new quarterly French language magazine called VÉRO was launched at a Montreal event on Wednesday night and will be on newsstands throughout Québec on September 20. 

It is the result of a collaboration between TC Media and the eponymous Véronique Cloutier, a Radio-Canada TV and radio personality,  and will have a distribution of 120,000 copies on newsstands. 

[Update: TC Media says demand is such it had to go into a second printing, adding 35,000 newsstand copies to its original 120,000 press run.]
 “After hours and days of work, I can finally unveil my magazine! What a delight! Working on the first issue was a highly enriching experience for me and I want to thank the fabulous team at TC Media for their collaboration and support in this magnificent adventure,” said Cloutier in a release. 
The first issue features Cloutier herself, below a logo stamped in bright silver. The publication is primarily aimed at women, with special sections such as Nos buzz, Femmes club, Psycho and Carnet pratique.
"The pros who help Véro in her daily life will also reveal their secrets: her stylist, makeup artist, trainer and mother will each have regular pages in the fashion, beauty, health and home entertaining sections of the magazine. Men will also find content that appeals to them in the Planète hommes section."
In addition to its newsstand print copy, the magazine will be available by late September in an iPad version. Readers will be able to subscribe to the four issue of VÉRO only in the tablet version. 

While the magazine bears Cloutier's nickname, the actual ownership, publishing and content creation rests with TC Media. When the project was first announced in March, Cloutier was described as "muse-in-chief". The magazine is actually steered by Sylvie Poirier, former editor-in-chief of a number of high-profile women's magazines such as ELLE Québec. 

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