Print on paper plus retail has been very good to Monocle, says EIC Tyler Brûlé

Monocle magazine editor Tyler Brûlé recently said in a Bloomberg video interview that profitability for the company has been and continues to be in print and retail. 

"Month in, month out, where is the profitability for our business? It is on paper." 

He said that ad growth for the internationally distributed magazine's last four issues (80,000 paid-up subscribers) has been up about 50% compared with the same period a year ago and he is looking for an "extraordinary" 2013. And he said that retail,including the company-owned store in Toronto (others in New York, London, Hong Kong), will this year represent as much as 25% of the total turnover of Monocle's business.