NOW magazine will distribute 20,000 copies on the Toronto subway

NOW magazine, which has for several decades relied on street boxes and racks throughout Toronto's core to distribute its weekly magazine, has struck a deal with Gateway Newsstands. Starting January 23, 20,000 copies of NOW will be distributed at Gateways' 65 newsstands throughout the Toronto Transit Commision subway system. It will continue to be available free every Thursday from over 3,310 racks, boxes and newstands across the GTA, online at www.nowtoronto.com and on the iPad. 

"We are all very excited about this new distribution deal with Gateway, it's yet another way for NOW to engage with our dedicated readership base both within, and outside, of the downtown core," says NOW Editor/Publisher, Michael Hollett [in a release]. 

NOW Editor/CEO, Alice Klein, agrees saying "We are beyond thrilled to say that after 32 years of publishing NOW, our paper will be available in the TTC for readers to pick up and enjoy while riding the subway and going about their daily routines."