Canadian Business absorbs Profit and goes monthly

Profit, the magazine for smaller businesses published by Rogers Publishing is being merged with its big brother Canadian Business magazine, which is going to become a monthly (now publishes fortnightly during much of the year). 

Profit will become a section heading within Canadian Business. The change happens January 16. The new Canadian Business will publish 14 times a year -- 12 CB and 2 bonus Profit-themed issues.  The result, says Rogers, is a "powerhouse business magazine with a projected readership of more than 1 million." Ian Portsmouth, formerly publisher and editor of Profit, will be the publisher of the new, merged monthly. 

The final standalone issue

"The new frequency and enhanced content of the new Canadian Business allows us to do more of what we do best - provide intelligent analysis, context, and thoughtful features to the business community," said Duncan Hood, editor-in-chief of the new Canadian Business [in a release]. 

"The Profit section within Canadian Business will continue to deliver the actionable information that entrepreneurs need, while offering a larger audience access to the latest thought-leaders in innovative thinking."

Profit has been publishing for 30 years and, until now, came out six times annually, with a circulation of 84,632 and a total readership of 184,00. Canadian Business has a circulation of 85,027 and a readership of 897,000.  Profit also has had its own web presence with profitguide.com. 

Profit has been well-known for publishing specials about Canada's 500 fastest-growing companies, top new growth companies and top female entrepreneurs as well as Canada's best small and medium employers, all of which are being folded into CB. 

Canadian Business is also launching a new strategic business unit called CB Insights, which will offer midsize and large corporations strategic communications and research, including customer research reports, sponsored events and custom publishing.

"With the evolution of the magazine and launch of CB Insights, we are delivering added value to our Canadian Business and Profit stakeholders - business communities and advertisers," said Ian Portsmouth. "As we adapt to the significant change in the media industry, we are continually evolving our business model to best serve our audiences."