Wednesday, December 18, 2013

North American launches outpace closures 3 to 1

The North American magazine market in the first nine months of 2013 saw greater stability, according to a tally by MediaFinder which found that launches outnumbered closures by 3 to 1.  According to a report in Audience Development
With 185 new magazines in 2013, there were 18-percent fewer launches than there were in 2012, but closures fell almost twice as far. Just 56 titles shuttered in 2013, down more than 30 percent from the prior year and over 60 percent from 2011. 
Both the 185 launches and 56 closures are 5-year lows for the industry, but the distance between them is steadily growing. The two were on par in 2010 (193 launches; 176 closures), while there were 3.3 launches for every closure this year.
Top categories were food, regional and women's, with sports titles showing the most closings. In b2b, 20 new magazines were launched with 14 closures. 

MediaFinder is the largest database of U.S. and Canadian periodicals with 77,000 magazines, journals, newspapers, newsletters, directories and catalogues. 


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