Quote, unquote: Welcome to the era of the megabundle

“Almost all the value in media has come from bundling.  We’ve gone from the age of the bundle that we knew – which was a newspaper, a magazine, a record album – to the age of a megabundle, a bundle of bundles.”

-- Ken Whyte, president of Next Issue Canada (and former head of Rogers Publishing), quoted in a Globe and Mail story. He says the appeal of the digital magazine subscription service, a joint venture between Rogers and five leading U.S. magazine publishers, is clear for consumers; it doesn't require them to be conscious of making a transaction every time they buy a magazine online.