FASHION launches enhanced, interactive tablet version with summer issue

FASHION magazine from St. Joseph Media is launching a new, enhanced, interactive tablet version. The summer issue, featuring Elle Fanning, is an expansion of the previous digital version of the magazine.

 “We want to give our readers the best user experience possible and, for us, that means offering them an all-access pass to FASHION,” said Bernadette Morra, editor-in-chief “The new digital edition will engage users by making them feel like they’re side-by-side with our editors – whether that be shooting in Bora Bora or here in Toronto.”

The new tablet version features four behind-the-scenes videos.  According to a release, the new cover layout with fading effects as well as hyperlinks that will allow users to jump from the cover directly to featured content. In addition, photo galleries have been converted from a static product page to full screen product imagery; with a tap of the finger, readers can pull up captions, information on merchandise or bookmark their favourite page.