Alliance for Audited Media merges with digital auditing firm ImServices

The Alliance for Audited Media (AAM), the well-known audience auditing service previously known as the Audit Bureau of Circulations, has joined forces with the ImServices Group, bringing added horsepower to its technology and advertising audits and information services. Among other outcomes of the merger is that it is launching a new viewable ad impression certification service called Certified View. 

"The two organizations are merging their skills and expertise to create a leading independent service provider that will help clients address some of the key challenges facing today’s interactive advertising industry, including unseen ads, illegitimate clicks, fraudulent traffic and growing advertiser demand for independent verification services," the company said in a release.... 

“Together, AAM and ImServices have a real opportunity to help advertisers, publishers and technology firms solve some of the more complicated issues that surround interactive advertising,” said Tom Drouillard, AAM’S CEO, president and managing director. “Each organization has complementary strengths and strong industry ties that allow us to take on critical issues like online fraud, ad viewability, mobile metrics and cross-media measurement.”