Magazines Canada wins international gold research award from FIPP

Magazines Canada has won a gold award at the FIPP Research Awards, presented in Hamburg, Germany, for its "Media Connections Study".  The study looked at  how consumers engage in all forms of media and the report and presentation was shared with marketers and advertisers, telling them how to better connect with consumers through multiple media channels, including magazines.

Fellow gold winner were Gruner + Jahr, Germany, IPC Media, U.K., and the Magazine Publishers of Australia. (Synopses of the shortlist for the awards.) In presenting the awards, FIPP president and CEO Chris Llewellyn said 

“Making the case for the effectiveness of advertising with magazine media has never been more demanding. In a world of big data and ever more granular metrics, the challenge to magazine media researchers and national magazine media associations, is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Research Awards were designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”

The Magazines Canada study was done in collaboration with BrandSpark and a copy of the research is available at http://www.magazinescanada.ca/advertising/research/connections-study