Monday, July 14, 2014

Chatelaine fashion shoots are part of northern Ireland tourism strategy

Fashion and beauty editor Catherine Franklin and photographer 
Alvaro Goveia  of Chatelaine flank Claire 
Keenan of the Northern Ireland Tourist Board

Wooing the media with air fares and accommodations is standard operating procedure for tourism marketing boards. A good example is the recent promotion by Tourism Ireland and the Northern Ireland Tourist Board that led the Canadian magazine to do two fashion shoots in northern Ireland. The result, according to a story in Ballymoney Times, will be two, 8-page fashion features shot at places such as the Causeway Coast, the Carrick-a-rede Rope Bridge, Mussenden Temple and Dunluce Castle.and the gardens and grounds of Glenarm Castle, to run in issues later this year. Plus videos will be shared on Chatelaine's social media platforms. 

Jayne Schackleford, Tourism Ireland's manager for Canada, says

“Both articles will highlight our beautiful scenery and our wonderful castles and gardens – encouraging Canadian holidaymakers to come and experience the destination for themselves.”

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