Cheers! Free wine is a subscription lure for magazine
The liquor laws are decidedly different, but here's a premium idea from Britain that's too good for Canadian publishers to pass up. Get on it, will you?
A £92 subscription to the New Statesman saves £113 over the newsstand price of the weekly, plus the subscriber gets 6 free bottles of wine worth £61.94 (in the United Kingdom, only).
A £92 subscription to the New Statesman saves £113 over the newsstand price of the weekly, plus the subscriber gets 6 free bottles of wine worth £61.94 (in the United Kingdom, only).
Labels: Circulation, premiums, promotions
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