Monday, October 20, 2014

Cheers! Free wine is a subscription lure for magazine

The liquor laws are decidedly different, but here's a premium idea from Britain that's too good for Canadian publishers to pass up. Get on it, will you? 

£92 subscription to the New Statesman saves £113 over the newsstand price of the weekly, plus the subscriber gets 6 free bottles of wine worth £61.94 (in the United Kingdom, only).

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Wednesday, August 27, 2014

How long is the next streetcar?

The new Bombardier streetcars that will soon be on the streets of Toronto are celebrated by Spacing magazine with T-shirts that illustrate how long the new vehicles are by having them wrap around to the back of the shirt. 

The T-shirts are available for pre-order for $30 from Spacing's online store and will be shipped in mid-September. They will be officially launched at the end of October at the magazine's new retail store at 401 Richmond Street at the regular $35 price. So it's a really good way to celebrate a bold initiative by the magazine and a step forward in public transit. There is also a T-shirt that shows the various generations of streetcars that have gone before.

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