The fall 2014 Print Measurement Bureau information says that overall readership of digital magazines, which PMB has measured since 2013, has increased by 57% to 2.9 milllion in the last 12 months.It also found that most digital magazine readers (80%) also read printed magazines. Only 20% read only digital. And the printed versions of the 81 PMB-measured titles has kept steady, reaching an average of 1 million readers per issue.
The data shows that in fall 2014, digital smartphone magazine readers increased 162% (927,000 to 1.6 million) and digital tablet readers 115% (582 to 1,251). It also showed that digital magazine reading is 55% higher in Toronto than in the rest of Canada. And the fused PMB/comScore database shows that incremental website reach of print magazines + websites has increased to 25%, compared with 15% in 2010.
The fall 2014 data, based on sampling over the past 2 years, shows the top 10 magazines in total readership:
|Kraft what's cooking||3348|
|FOOD & DRINK||2088|
In terms of measured readers per copy, the top 10 were:
|The Hockey News Magazine||22.0|
|BRITISH COLUMBIA MAGAZINE||12.0|