PMB fall data shows readership of digital magazines up 57% in past 12 months

The fall 2014 Print Measurement Bureau information says that overall readership of digital magazines, which PMB has measured since 2013, has increased by 57%  to 2.9 milllion in the last 12 months.It also found that most digital magazine readers (80%) also read printed magazines. Only 20% read only digital. And the printed versions of the 81 PMB-measured titles has kept steady, reaching an average of 1 million readers per issue.

The data shows that in fall 2014, digital smartphone magazine readers increased 162% (927,000 to 1.6 million) and digital tablet readers 115% (582 to 1,251). It also showed that digital magazine reading is 55% higher in Toronto than in the rest of Canada. And the fused PMB/comScore database shows that incremental website reach of print magazines + websites has increased to 25%, compared with 15% in 2010.

The fall 2014 data, based on sampling over the past 2 years, shows the top 10 magazines in total readership:

	Total readers
Reader's Digest	4518
Canadian Living	3448
Canadian Geographic	3375
Kraft what's cooking	3348
Cineplex Magazine	3033
Chatelaine	2871
People	2730
CAA Magazine	2407
FOOD & DRINK	2088
Maclean's	2074

In terms of measured readers per copy, the top 10 were:

	RPC
The Hockey News Magazine	22.0
Canada's History	21.7
Outdoor Canada	20.6
Canadian Geographic	20.5
People	20.5
Canadian Gardening	15.6
Cottage Life	14.3
Sportsnet Magazine1	13.6
Dernière Heure	13.6
BRITISH COLUMBIA MAGAZINE	12.0

Full PMB topline data for fall 2014