Friday, October 17, 2014

Quote, unquote: Apple Newsstand failing to alert readers to new digital issues

“The challenge is engagement. Readers are subscribing, but then they forget to come back.”
-- Vidia Gopel, National Geographic's director of digital marketing and membership, commenting in a Digiday article about how publishers feel the Apple Newsstand is failing them.

Labels: , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home