Monday, October 06, 2014

Quote, unquote: The way consumers think
about advertising

When American consumers were asked in what ways will advertising evolve during the next decade, 58% said advertisers will have more personal data about consumers; 52%, advertisers will improve targeted advertisements toward certain demographic groups; 44%, the majority of billboards will become animated; 43%, geolocation services will help advertisers predict purchasing; 42%, and technology will use consumers' personal information to sell products.
-- from a MediaPost blog report about The Future of Advertising Survey, conducted online in the United States by Harris Poll on behalf of Goo Technologies



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