AWAY magazine to take flight mid-December at Toronto airport

If airports are all about hurrying up and waiting, at least you'll have something to read when, in mid-December, the first issue is launched of a new quarterly, controlled circulation magazine called AWAY. 

Published on behalf of the Greater Toronto Airport Authority (GTAA) by St. Joseph Communications Media Group (SJM), 200,000 copies of the 64-page magazine will be available in designated racks in the outbound departure lounges and gates throughout Terminals 1 and 3 in Toronto. An associated tablet edition will be available throughout the terminals in English and French. 

“AWAY is an exciting project, given the rich content possibilities, as well as the attractive audience demographics delivered to advertisers by the mix of business and leisure travel passengers flying out of Pearson,’’ said Douglas Kelly, who along with Deborah Trepanier, SJM Group Publisher, are co-business leads on the magazine. Kelly, former editor-in-chief and publisher of the National Post, leads Strategic Content Labs, a content marketing division of SJM. Trepanier heads up SJM’s Where Magazine division.

Content is being managed by Maryam Sanati, editorial director, special projects for Toronto Life and Deborah Stokes, former travel editor at the National Post and senior editor at Content Labs. Ad sales are being managed by Gayle Matthews.