What can happen at a newsstand? Anything

To prove that there are Canadian magazines for virtually any interest and to show it, trade association Magazines Canada has partnered with K9 Strategy + Design and a team of Ontario filmmakers to create mini-movie promotion called Anything Can Happen at a Magazine Stand. Readers can view the movie, use the store locator on the Canada's Magazine Store website and find a retail outlet that carries that they're interested in. 

The promotion is part of Magazines Canada's ongoing audience growth and engagement project, which aims to lure audiences to retail outlets, subscription sites and digital products.