Quebecor Media Sales has been reorganized so that national sales for magazines, newspapers, digital and out-of-home will be divided into five sectors: automotive, consumer products, retail, telecommunications and financial services, and entertainment and recreation. A release said
"The company wants to allow its teams to further deepen their knowledge of their clients’ business sectors and thus promote a more strategic and productive collaboration with the external advertising teams involved in clients’ marketing strategies. Quebecor Media Sales clients will be offered business solutions with high added value, fully in line with their sales targets."Quebecor, through its TVA Group, is the largest magazine publisher in Quebec, producing such titles as Le Lundi, Derniere Heure, 7 Jours, Moi & Cie, Femmes Plus and Clin d'oeil.
Labels: ad sales